Investments are NOT REVENUES

How many times have we seen a company go under because they run out of money? Where did the money go? The product was 99.9% built, they didn't spend $2 million on marketing and advertising... so where did the money go?

It went to salaries. Salaries for individuals who feel like they deserve $200k a year because they got funding.

I have seen so many sets of financials that look like they were developed in 6th grade math class. CEO's who don't know the first thing about operating a company and unrealistic revenue projections that estimate cash flow positive in 6 months when the current burn is $150k/month and the current revenues are $3,500/month.

Operate a business as if you have $0 in the bank. Look for ways to reduce expenses and maximize revenues without compromising the short and long term goals. Think like a restaurant owner who wants to build a franchise. I have $15,000 in bills this month, how do I cover those bills. If they can't cover the bills and build a sustainable business the goal of having 100 franchisees nationwide is a pipe dream.

You want to impress the top minds in the industry from funds like ETF and FirstRound, start a business, don't pitch the next Google... and if they invest in you, treat their money as if you're mother mortgaged her house to fund your idea and protect it with your life!